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Organic search benchmarking

I was really taken aback today when I presented at Search Engine Strategies today in New York. I remember the first one I attended back in 2001 in Boston—there were about 300 people there, I recall. Today there were 300 people at my breakout session, on what I thought was an obscure topic (although one close to my heart): Organic Search Benchmarking. I also met Sherwood Straneri, who was the first search marketing consultant that I ever hired for IBM, so it really caused me to think back. I had a great time today meeting lots of old friends and got lots of great questions in my session. I’ve posted the slides here for all those interested in Organic Search Benchmarking.

UPDATE: Lisa Barone has a good writeup on what Cam Balzer, Martin Latsch, and I said in the Search Benchmarking session, for those of you unable to attend.
UPDATE: Search Engine Roundtable weighs in.

Mike Moran

Mike Moran is a Converseon, an AI powered consumer intelligence technology and consulting firm. He is also a senior strategist for SoloSegment, a marketing automation software solutions and services firm. Mike also served as a member of the Board of Directors of SEMPO. Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike held various roles in his IBM career, including eight years at IBM’s customer-facing website,, most recently as the Manager of Web Experience, where he led 65 information architects, web designers, webmasters, programmers, and technical architects around the world. Mike's newest book is Outside-In Marketing with world-renowned author James Mathewson. He is co-author of the best-selling Search Engine Marketing, Inc. (with fellow search marketing expert Bill Hunt), now in its Third Edition. Mike is also the author of the acclaimed internet marketing book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules, named one of best business books of 2007 by the Miami Herald. Mike founded and writes for Biznology® and writes regularly for other blogs. In addition to Mike’s broad technical background, he holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also teaches at Rutgers Business School. He was a Senior Fellow at the Society for New Communications Research and is now a Senior Fellow of The Conference Board. A Certified Speaking Professional, Mike regularly makes speaking appearances. Mike’s previous appearances include keynote speaking appearances worldwide

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