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Is SoloSEO for you?

I’ve been on a quest recently to find some new organic search marketing tools that do a little bit more than what you’re used to. I recently wrote about how Fortune Interactive is innovating with metrics that might help you take on personalized search. Today, I want to look at SoloSEO, a relatively recent entry into the tools market that offers an integrated set of tools pitched to lone practitioners.


I recently spoke with Michael Jensen, co-founder of SoloSEO, who showed me an impressive and easy-to-use set of tools that work together to assist individual search marketers make the most of organic search.
As you might expect, SoloSEO has the usual tools you’ve come to expect, such as a keyword analyzer, but I was surprised to see that included in the monthly price was access to Wordtracker keyword data even if you are not currently a Wordtracker customer. SoloSEO also offers the ability to scan your site for keywords (the way Google does for its AdWords advertisers).
SoloSEO allows you check your rankings on the major search engines, as you would expect, but, starting today, it also provides reports on how your competitors are doing (as announced in the SoloSEO blog) which include ranking and backlink comparisons and more.
SoloSEO can create a simple Sitemap to help index your site, but it also uses your Sitemap to run reports against your content. You can schedule reports to run automatically, too.
It also offers a handy to-do list that allows you to keep track of your top search marketing tasks—even generating some based on customizable checklists. So, if you always do five tasks every time you create a new campaign, SoloSEO can add those checklist tasks to your to-do list on command.
SoloSEO doesn’t have the best tools in each category, but as Michael explained to me, “Free tools just don’t get a lot of support and they aren’t integrated.” I’ve long been a believer in using free search marketing tools, but I have often chafed at having to constantly switch between them and having to re-key data from one tool to another. And having to manually run the tools to check what I am looking for every time.
I have to admit that free tools are nice, but that I don’t check my search marketing as often as I would if it was easy. SoloSEO is just $29 a month for up to five domains, and offers a two-week trial. I’ve only seen the demo so far, but I am considering signing up for the free trial when I get a few minutes to breathe. For the one-person search marketing operation, it seems like something to check out.

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Mike Moran

Mike Moran is an expert in digital marketing, search technology, social media, text analytics, web personalization, and web metrics, who, as a Certified Speaking Professional, regularly makes speaking appearances. Mike’s previous appearances include keynote speaking appearances worldwide. Mike serves as a senior strategist for Converseon, an AI powered consumer intelligence technology and consulting firm. He is also a senior strategist for SoloSegment, a marketing automation software solutions and services firm. Mike also serves as a member of the Board of Directors of SEMPO. Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike held various roles in his IBM career, including eight years at IBM’s customer-facing website, ibm.com, most recently as the Manager of ibm.com Web Experience, where he led 65 information architects, web designers, webmasters, programmers, and technical architects around the world. Mike's newest book is Outside-In Marketing with world-renowned author James Mathewson. He is co-author of the best-selling Search Engine Marketing, Inc. (with fellow search marketing expert Bill Hunt), now in its Third Edition. Mike is also the author of the acclaimed internet marketing book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules, named one of best business books of 2007 by the Miami Herald. Mike founded and writes for Biznology® and writes regularly for other blogs. In addition to Mike’s broad technical background, he holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also teaches at Rutgers Business School. He is a Senior Fellow at the Society for New Communications Research. Mike worked at ibm.com from 1998 through 2006, pioneering IBM’s successful search marketing program. IBM’s website of over two million pages was a classic “big company” website that has traditionally been difficult to optimize for search marketing. Mike, working with Bill Hunt, developed a strategy for search engine marketing that works for any business, large or small. Moran and Hunt spearheaded IBM’s content improvement that has resulted in dramatic gains in traffic from Google and other internet portals.

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