Enterprises in every industry are utilizing a bevy of new technologies that create efficiencies and cut costs through new, advanced virtual services. Many of these organizations are working to harness…
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How Technology Can Be Used to Aid Business Growth
A boost in sales, improved brand awareness, increased revenue, a bump in the bottom line, call it what you will, all companies big and small want to grow. While there…
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How CSR and social activism are defining brands today
Brand marketing has evolved from product-centric to consumer-centric to values-centric today. CSR (corporate social responsibility) has become an essential ingredient in the marketing strategy and an integral part of the…
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Next for digital transformation: operational transformation
Business leaders are now losing sleep over digital transformation. It’s probably the biggest concern for businesses of all kinds. But one of the first challenges they run into is the lack of clarity around what is…
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Use Partnership Capitalism to raise everyone’s success, lead markets and grow profits
Lesson for leaders Tech-driven change is accelerating. It increasingly disrupts every industry, business, product, and profession. It is no longer possible to project yesterday’s trends to lead markets tomorrow….
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Connected Consumption is the new customer experience (CX)
Lesson for leaders Today’s marketing is becoming obsolete. It comes from yesterday’s world. Its focus is “find, buy, and deliver.” Now imagine having an invisible 2-way channel inside everything that…
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More LinkedIn leads can destroy your revenue performance: an interview with Ian Addison from GetLinkedInHelp.com
Because we find that sales and marketing leaders focus on lead generation instead of demand generation and full funnel marketing, I have interviewed our resident challenger social selling expert, Ian…
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How social media is changing what brands stand for
Our world has never been so divided by politics, with social media as a major catalyst for extreme opinions and reactions. Brands are being pulled into battles on what they…
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Everything you need to know about user guides and manuals
Sooner rather than later, the Internet of Things will connect us all into a global network of intuitive devices, designed especially for our convenience. Even as we speak, smart technology…
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Mobile marketing must-haves in 2017
It goes without saying that mobile marketing has seen some huge boons over the past 2-3 years. At the start of 2017, 70% of U.S. adults own a smartphone and…
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