The ideal testimonial is a story about how someone like you solved a problem like yours. But good video testimonials are rare, despite their obvious value in an era of…
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Conversational Video for Hybrid Selling
A technology consultant contacted me recently looking for a video solution to his problem — spreading the word about some of his firm’s software solutions in order to start pilot…
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Product demos, video libraries, and customer experience
It’s clear that B2B buyers want a B2C-like experience. A 2021 Bain & Company survey found that 92% of B2B buyers prefer virtual sales interactions. B2B buyers want sellers to…
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5 Types of Video to Try Now
If you’re cheerfully planning on doing things a little differently in the months ahead, here are a few video approaches that tend to be under-used by technology providers. Countering Zoom…
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How to make outstanding video thumbnails
Everyone is making videos. But not everyone takes the trouble to make an outstanding thumbnail preview. Don’t miss out on the opportunity to give prospects good reasons to click on…
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Socializing Videos for IT Decision-makers
IT decision-makers rely on social media more than we think they do, according to research from IDG. Since video plays such a big role in social media, using video more…
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Why LinkedIn Video Is a No Brainer for B2B Marketers
During the recent eTail West conference in Palm Desert, my colleagues and I got into a lively discussion with fellow marketers during happy hour about the rise of LinkedIn video….
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The Power of Video for Marketing to Millennial Decision-makers
In case you missed it, Gen Y surpassed Gen X’s share of the workforce a couple of years ago. IDG recently published a report, Marketing Your Technology to Millennials, on…
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