You may have noticed that more and more sales management roles are adding “sales transformation” to their job descriptions. It’s not hard to see why. 99% of B2B buyers would…
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Making Your Brand Sound Better
How your brand sounds matters a lot more since digital selling and online interaction became the norm. Even the audio quality of routine online meetings can leave a lasting impression…
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Making Your Differentiators Stick with Video
Think about the High-quality Deal If your company sells enterprise technology solutions, if pays to think of video in the context of the buying process. For surprising insights into buying…
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It’s Time to Develop a Video Strategy for Sales and Marketing
In former times, video content and budgets were largely incidental to B2B marketing strategies. Both sales and marketing organizations deployed video opportunistically to meet tactical objectives, but neither needed a…
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True Stories to Tell Your Customers
The ideal testimonial is a story about how someone like you solved a problem like yours. But good video testimonials are rare, despite their obvious value in an era of…
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Conversational Video for Hybrid Selling
A technology consultant contacted me recently looking for a video solution to his problem — spreading the word about some of his firm’s software solutions in order to start pilot…
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Product demos, video libraries, and customer experience
It’s clear that B2B buyers want a B2C-like experience. A 2021 Bain & Company survey found that 92% of B2B buyers prefer virtual sales interactions. B2B buyers want sellers to…
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5 Types of Video to Try Now
If you’re cheerfully planning on doing things a little differently in the months ahead, here are a few video approaches that tend to be under-used by technology providers. Countering Zoom…
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How to make outstanding video thumbnails
Everyone is making videos. But not everyone takes the trouble to make an outstanding thumbnail preview. Don’t miss out on the opportunity to give prospects good reasons to click on…
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Socializing Videos for IT Decision-makers
IT decision-makers rely on social media more than we think they do, according to research from IDG. Since video plays such a big role in social media, using video more…
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