While influencers really want respect and to get compensated for their time and reputation and brands want visitors, subscribers, emails, followers, friends, Likes, conversions, sales, and ROI, there is something…
Read MoreOnline Communities
You should consider doing a reddit IAmA or reddit AMA
While reddit is the elephant in the room of social media marketing, it’s too powerful, influential, and amazing to ignore. Even though social media is a disruptive medium, rules be damned,…
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Online communities are the best thing about the Internet
Recently, what I hear about online communities on the radio, the Internet, and TV is how they are either: 1) exclusive bubbles in which all the denizens are echo chamber zombies…
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Online communities aren’t all bullying bullies
After all the brouhaha surrounding #GamerGate and the controversy surrounding the decision that SXSW made in removing some #GamerGate panels, I wanted to remind my gentle reader — yes, you…
Read MoreSocial business and the competitive landscape
It used to be relatively easy to determine who was a competitor and who was not. Competitors were, simply put, one’s rivals. They were companies that offered similar products or…
Read MoreAre you ready for social + mobile + Big Data + Cloud?
Those who had the opportunity to attend the 2013 IDC Directions conference saw IDC Senior Vice President & Chief Analyst, Frank Gens, talk about how business technology is migrating to…
Read MoreBe careful what and who you listen to in social media
I have been concentrating on listening lately. Part of it is because I work with Trackur, an online listening tool for corporations. Another part of it is because I am trying…
Read MoreOn LinkedIn, If You Won’t Share, Then I Won’t Care
This post will be a relatively quick one that is a mini-rant. If you are “rant-averse,” then turn away now. My rant has to do with a piece of LinkedIn etiquette….
Read MoreBuilding and spending social media equity
While I don’t believe that the richness of the online world can be reduced to a real estate analogy, that’s what I’m going with in order to explain both the…
Read MoreFive digital media marketing lessons in Sandy’s eye
I have a stock answer whenever I’m asked why I’m good at PR: “It’s all about the relationships.” In PR, your success or failure is 90% driven by the types…
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