It’s no secret that companies are using Twitter for marketing, but are you monitoring tweets for customer service? Last week, I ran into a striking reminder that companies are increasingly…
Read MoreOnline Communities
How does a company use its Twitter identity?
Friday, I presented at a private event for IBM’s marketing teams worldwide, on the subject of the Digital Marketing Challenge, where I explained how to make the case for more…
Read MoreThe age of privacy is over
Mark Zuckerberg, the founder of Facebook, has attracted a lot of attention lately over his new stance on privacy, with some claiming his attitude is tantamount declaring the age of…
Read MoreFacebook and Privacy: Not Friends
There is a lot of talk about the Facebook privacy policy that has been handed down from Mt. Zuckerberg along with the tablets. The talk is not positive. Why? Well,…
Read MoreChecklist for Starting an Online Community
I have gotten feedback over the years that some of you really want to take new steps in Internet marketing (“I swear I do, really”), but don’t know how to…
Read MoreDo It Wrong social media
Thursday, I spent an hour answering questions from Chris Keiff and others on Twitter in my first-ever Twitter interview. I’d done interviews in chat rooms, but this was different, because…
Read MoreWas SETI@home the first social network?
How did a lot of people get their start in social networking back before Facebook, Twitter, Friendfeed and blogs existed? They got their geek on and signed up for SETI@Home….
Read MoreSocial Media Buzz
Social media (and much of Internet marketing, for that matter) are effective when measured. We like to see how much interest we can generate around our ideas, services and products….
Read MoreFacebook Fans: The Ultimate Misnomer?
Facebook is getting some serious attention these days and for good reason. There are some interesting ways to stay in touch with your friends and reconnect with some people that…
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Diane Hessan of Communispace on virtual communities
Have you ever wondered how a business can get its customers to willingly talk about what they think? Have you questioned whether it’s possible to entice your customers to become…
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