As your organization starts rolling out initiatives on the big IT trends of social, mobile, cloud, and big data, employees often get caught in the eye of the storm. Seeing…
Read MoreOffline Marketing
How to nail your next presentation: 10 rules for public speaking success
I was recently invited to address a local professional group and the invitation got me thinking about what goes into a good presentation. I’ve had the privilege to see some…
Read MoreB2B marketers still struggle with lead nurturing
I thought it was widely understood by now that staying in touch with a prospect who has shown some interest in your product or service can triple, even quadruple, lead-to-sales…
Read MoreRe-branding – A better option than “disruptive innovation”?
“Disruptive innovation” seems to be the current hot trend for many management gurus, but it certainly has big risks too. An alternative for many companies or brands threatened by new…
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How do I track the source of phone calls?
I recently was working with a B2B company that does no tracking of how its digital marketing leads to offline sales. Because the great majority of its orders are phoned…
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Digital advertising is ephemeral
I tell anyone who will listen to me that the current crop of advertisement methods is too short-lived. Advertising works only as long as you write checks. Generally, the more…
Read MoreGoogle Glass and I
At least 2 billion of planet earth’s inhabitants live in two worlds; the three dimensional offline world of things that we can see, hear, touch, smell, and taste; and the…
Read MoreIn-aisle mobile marketing: A boon for consumers or a violation of privacy?
When geo-specific applications and marketing first hit the scene, there was an outcry about privacy concerns. If a phone could track your location, within a few feet even, what were…
Read MoreBeware of dubious data providers: A 9-point checklist
Are you hounded by email pitches offering access to all kinds of prospective business targets? I am, and I hate it. As a B2B marketer, I am always interested in…
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Customer Service – Your most powerful retention tool or your competitors most powerful acquisition tool?
It is often said that small actions lead to big results – some good and some bad, but the absence of action could create irreparable damage beyond your imagination. So…
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