For my entire career, I’ve worked for large companies. I started in advertising working for Saatchi & Saatchi and Havas, two of largest global agencies. My clients were all Fortune…
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GetResponse makes it easiest to start an email newsletter compared to Aweber and MailChimp
If you can’t use a tool you won’t use a tool. Gmail is so much easier to use than even Hotmail, AOL mail, Yahoo Mail, and especially Eudora, Thunderbird, and…
Read MoreLessons from marketing leaders who took big risks
Taking place this week, the Marketing Hall of Fame will recognize lifelong achievement for superstar marketers – http://www.marketinghalloffame.org/. Last year, I was humbled when attending the first ever inauguration of…
Read MoreChoosing metrics that drive content marketing ROI
This webinar is about how to measure your content marketing success. Only 1 in 4 professionals claim success with measurable ROI for Content Marketing (eMarketer). This webinar will cover proven approaches to quantify…
Read MoreThe business of data
Do you know what business you are in? It seems like such a straightforward question that every business person should be able to answer it without hesitation. Yet things are changing so…
Read MoreWhy marketers should question what their job really is
I’ve written in the past about a pet peeve of mine–auto insurance commercials that claim something like, “people who switched to us saved an average of $236.” It’s not any one…
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Is the CMO becoming the Chief Collaboration Officer?
In the past, the role of a marketer was much simpler. Marketers would work in the comfortable silo of the marketing department. We didn’t have to spend much time interacting…
Read MoreInfographics are excellent for reaching APAC markets
Infographic of Infographics Photo Credit: Sociagility.com Infographics have been around for quite a while now, in terms of the internet, and have stood the test of time. Depending on who…
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Wikipedia management for dummies
While reddit and Wikipedia are probably two of the most influential and powerful media platforms online today, they’re also the most intimidating because so many of us in the PR…
Read More10 Reasons why you should have an active business blog
Blogs have been around for quite some time now. Although they were not widely used by businesses at their conception, they have been around since the 1980’s and 1990’s. Business…
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