Last year one of my Marketing students approached me for advice about a new business opportunity that she was considering. She had noticed frozen yogurt franchises popping up in her town…
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Surviving disruptive technology
As new technologies come along and threaten existing business models, those in leadership roles are often perplexed as to what actions they should take. One approach is to either ignore…
Read More6 competitive intelligence tools from 6 experts
Yesterday, Rob Petersen presented our January webinar about competitive intelligence tools. Here’s what it was all about: “Know your enemy and know yourself and you can fight a hundred battles…
Read MoreFrom “digital first” to “digital everyone”
Consumers, citizens, and users now expect brands and business to offer their products, services and their information as “digital first” available. Everybody is talking about how brands should become even more…
Read More2015: The year social media listening grows up
Happy New Year, everyone. This is the time of year where everyone makes predictions to show off how smart they are. At least they seem smart until you read the predictions later….
Read MoreDynamic pricing done automagically
One of the best things about the e-commerce is that nobody knows you’re a dog on the Internet. A smart small businessman can use technology to maximize profits, lower expenses, and…
Read More4 AdWeek marketing lessons for small businesses
Earlier this month, Advertising Week was held in New York City, and it featured some of the biggest brand names in the industry. Representatives from Facebook, Yahoo, and major-media publisher…
Read MoreMarketing failure should not be fatal
We live in a society that extols winning and winners. As a result, we spend a disproportionate amount of time analyzing why things have worked well, but very little time…
Read MoreLocation-Based Targeting – What does it really mean for marketers?
If you’ve been paying attention to the mobile marketing industry lately, you’ve probably heard or read about the rising importance of location-based technology. The theory is that consumers are more…
Read MoreRe-branding – A better option than “disruptive innovation”?
“Disruptive innovation” seems to be the current hot trend for many management gurus, but it certainly has big risks too. An alternative for many companies or brands threatened by new…
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