You’ve complained about it–c’mon, admit it. Sometimes your customers do the most irrational things. I mean, there’s no explanation for some of the dumb things customers think and do, right?…
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Skinflint market reseach
Focus groups and phone surveys have been the traditional bastions of market research. And, despite everyone’s best efforts, they’ve always been expensive and out of reach for many businesses. It…
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Marketing Research 2.0
I enjoyed speaking today to over 150 people at the Marketing Research Association annual meeting in Philadelphia on the subject of Market Research 2.0 (slides can be found here). We…
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