Trending Now

Skinflint market reseach

Focus groups and phone surveys have been the traditional bastions of market research. And, despite everyone’s best efforts, they’ve always been expensive and out of reach for many businesses. It left us with two kinds of businesses: those that can’t afford market research and those that can’t afford enough market research. If you’re ready to learn how any company can begin conducting market research using the Internet, read on.

Whether you are a big company or a small one, market research is the lifeblood of your company, because unless you know what your market wants, you can’t make it and you can’t persuade people to buy it. Although the Web has been lauded as a low-cost way to market and sell products, I think that it’s gotten too little attention as a cheap way to do market research.
So, whenever I think that a cheap way to do something has gotten too little attention, it’s time to roll out another in the series of Skinflint Internet Marketing Guides. To find out how you can take advantage of cheap (or even free) ways to collect market research on the Web, check out the Skinflint Guide to Market Research.

Mike Moran

Mike Moran is a Converseon, an AI powered consumer intelligence technology and consulting firm. He is also a senior strategist for SoloSegment, a marketing automation software solutions and services firm. Mike also served as a member of the Board of Directors of SEMPO. Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike held various roles in his IBM career, including eight years at IBM’s customer-facing website,, most recently as the Manager of Web Experience, where he led 65 information architects, web designers, webmasters, programmers, and technical architects around the world. Mike's newest book is Outside-In Marketing with world-renowned author James Mathewson. He is co-author of the best-selling Search Engine Marketing, Inc. (with fellow search marketing expert Bill Hunt), now in its Third Edition. Mike is also the author of the acclaimed internet marketing book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules, named one of best business books of 2007 by the Miami Herald. Mike founded and writes for Biznology® and writes regularly for other blogs. In addition to Mike’s broad technical background, he holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also teaches at Rutgers Business School. He was a Senior Fellow at the Society for New Communications Research and is now a Senior Fellow of The Conference Board. A Certified Speaking Professional, Mike regularly makes speaking appearances. Mike’s previous appearances include keynote speaking appearances worldwide

Join the Discussion

Your email address will not be published. Required fields are marked *

Back to top Back to top