It’s been over a year since Donald Trump was elected US President. While the jury is figuratively out on the involvement of Russia in the outcome of the election, both…
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The 3 biggest and costliest e-commerce order fulfillment mistakes
Whether it’s called online shopping, e-business or e-commerce, the fact is that buying and selling over the web isn’t new. In fact, there’s a generation of young shoppers right now…
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Should businesses use LinkedIn groups or Slack for prospecting? Part 2
In my previous article, I introduced the up and coming Slack tool and how it serves as an alternative for LinkedIn, which is closing its groups. More about Slack here:…
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Should businesses use LinkedIn groups or Slack for prospecting? Part 1
If you’ve checked out your LinkedIn groups lately, you may notice that LinkedIn groups are not what they used to be. As much as I had hoped that LinkedIn’s changes to groups would…
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Millennials are finally taking action in brand support
Marketers and political leaders have been frustrated for years with the reluctance of millennials to actually follow up on their complaints and take real action on brand issues. As the…
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Digital is plural
As companies embark on their digital transformation journeys, some tend to pursue that continuously moving target of binary perfection with the traditional mega-program enterprise approach: setting up a working group of…
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How content intelligence will change content marketing forever, part 1
I’m sure any of you who have spent time on this site appreciate the vital role content plays in building digital relationships. Perhaps what some didn’t realize was that 70-90%…
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How storytelling can shape the corporate brand and culture
Technology has transformed our world into a data-obsessive circus where information is unbelievably accessible, connectivity is constant, and unpredictable events always surprise and engulf us. Call this extreme clutter and…
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