We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people. These profiles go beyond the…
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5 Fraud Detection Strategies Every Ecommerce Store Should Use
The game continues to change in the eCommerce space as fraudsters get more intelligent by the day. There is a lot of risk exposure for eCommerce stores due to the…
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Forget AI expertise. You need domain expertise to succeed.
At the heart of all great businesses are domain experts who are excellent at execution. Regardless of whether the business remains highly analog (increasingly rare in today’s marketplace) or is…
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Is AI All Hype Right Now?
Recently on our podcast we talked about a conversation Tim Peter had with a colleague. The discussion revolved around AI. Tim was asked an intriguing question. “Come on. All this…
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What Marketers Can Learn About AI From Chess
In high stakes competitive chess, there’s a gaming style called “Freestyle” which is just as “ditch-the-rulebook” as it sounds. The best players are called “centaurs” and although these particular centaurs…
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SearchChat Podcast: AI in Marketing–Where Are We On The Hype Curve?
“Come on. All this AI stuff, around marketing and sales, that’s all just hype, right? That’s not a real thing that matters. Maybe it’ll matter someday. But it doesn’t yet…
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Four things that prevent marketing teams from getting the most from AI
Why is it that with all the marketing technology vendors claiming their products are fortified with AI pixie dust, business results aren’t better? The same goes for internal IT projects….
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AI is the wrong name but the right idea
Many people have only recently become acquainted with the concept of Artificial Intelligence (AI), but the term was first coined 55 years ago this month at the Dartmouth conference. The…
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Companies that Avoid Change Management, Eventually Change Management
Digital transformation is all around us–no company can escape. Most companies recognize this, and focus on managing the change in an effective way. But then there are others that think…
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SearchChat Podcast: Is AI Bigger than the Internet?
In a recent study, 63% of CEOs agreed that AI will have more impact on their business than the internet. Think about that for a minute. The internet. And yet, 23%…
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