In a business world seemingly gone mad for Big Data, it’s worth remembering that our scramble for better trend lines and demographic profiles shouldn’t prevent us from overlooking the little…
Read MoreLong Tail
How to engage bloggers down the long tail
It’s essential for brands to have access to and a relationship with their current customers and clients as well with their fans, natural allies, their topical neighborhood, and their prospective…
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Incorporate long tail keywords into the mix for SEO success
One of the first steps of an SEO campaign is keyword research. The keywords lay the groundwork for the campaign and influence every decision that is made thereafter. Two of…
Read MoreHow the long tail AdWords approach works for blogger outreach
Last week, I explained how to succeed with B-list bloggers, but maybe some of you aren’t convinced. So, this week, I want to draw an analogy to successful Google AdWords…
Read MoreBe a big fish in the blogger outreach pond
It’s always a tough question: would you rather be the smallest fish in a big pond or the biggest fish in a small pond? Would you prefer to be the…
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