It’s encouraging to see a resurgence in the quantity and quality of B2B marketing conferences and trade shows these days. For a while there, I was worried, as event after…
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7 key roles in digital marketing
I recently had the opportunity to speak at a Fairfield County, CT, AMA event. It was a lot of fun presenting Outside-In Marketing to local executives and students at UConn…
Read MoreThe ole one two three four five six seven punch
If you reach out to someone with a great idea or fantastic offer via email and you don’t hear back, never assume you’ve been rejected. People are so busy. You…
Read MoreSocial networking services should be facilitated not controlled
Way back in 2000, Amy Jo Kim wrote the book on best practices and strategies on how to start, build, grow, and maintain online communities in Community Building on the Web : Secret…
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