I reached out to Kristen Matthews yesterday to catch up with her and to ask her about what she’s seeing in the marketplace. What do clients want and expect? What do…
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Are you being seduced by Klout scores?
Klout is a very interesting site that scores people according to their influence, and it’s fun to check your score to see whether you’re trending up today. But don’t fall…
Read MorePromoting content: Build great content marketing relationships
Everyone understands that “build it and they will come” no longer works with websites. It probably never did. That is one of the main reasons we do content marketing. Less…
Read MoreHave top influencers author your sites to appease Google search
It’s a great time to be passionate about social media, the Internet, online community, and the Google suite of products and services: Google’s about to reward you big-time just as…
Read MoreAre you a social media forager?
When you put lots of energy, time, and passion — but no plan — into your social media marketing and PR campaigns, you’re a forager. And you surely won’t starve…
Read MoreTweet like Guy Kawasaki for Twitter success
People love and hate my friend Guy Kawasaki. Here are some of the least flattering blog posts, including Dear Guy Kawasaki, You Tweet Too Much, Guy Kawasaki is too ‘popular’…
Read MoreYour social campaign needs 1000x followers
Very few people hang on your every word. Everything that comes out of Ellen’s mouth is duly noted. Same thing with Bieber, Gaga, and Katy. Godin and (skinny) Brogan only…
Read MoreHow to make real friends (and pimp your Klout) with Flipboard
I’ll get to the point: my secret to being amazingly- and profoundly-engaged with so many of my followers on Twitter, my friends on Facebook, and my circles on Google+ is…
Read MoreBlogger outreach is earned media PR, isn’t it?
My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and…
Read MoreYour followers care about you, but do you care?
Over the course of a couple days, my Klout score went from 65 to 67 because my mother died. Not because I had some sort of amazing Klout-gaming strategy but because…
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