This is part 2 of the Hindsight 20/20 series. Part 1, “Your choice of social platform does matter”, is here. This month’s post discusses the inevitable clash of cultures between…
Read MoreInternet Marketing
Your website sucks
I am going to rush through some of the most obvious ones that pop up to me. These are general mistakes, concerns, and issues—I haven’t the time nor the impulse to collect and shame all of the perpetrators and perpetuators of this sort of thing, probably because I don’t make my money from web application development. So, without further ado, here’s my list of web application disasters and mistakes
Read MoreWhen being real matters
If you are a news junkie like me, you have spent the last week listening to tributes to the late Nelson Mandela. Clearly, he was a unique individual and…
Read More4 ways to keep a blog on schedule
By now you know how important it is to regularly update your blog. Consistency is one of the biggest ways you can help maintain and generate business by putting your…
Read MorePinterest for publishers
As a publisher, you’re probably already involved in Facebook and Twitter. But have you given Pinterest any thought? Here’s why you should consider adding Pinterest to your social media list.
Read MoreIs link building hurting your marketing?
If you’ve been paying attention to what Google has been doing the last few years, you know that SEO has turned into an all-out war on spammers. If you’re still…
Read MoreAre marketers underestimating the pace of technological change?
I speak and consult with clients frequently about the pace of technological change. I believe that all of us consistently underestimate how fast things are changing. I think that’s because…
Read MoreBuild a Breakthrough Brand with a Clear Competitive Positioning
Yesterday’s Biznology® Webinar with Denise Lee Yohn was all about brand positioning. Do you need to strengthen your brand’s differentiation vs. competitors? Are new brands entering your category and changing…
Read MoreHow does a company measure digital media’s effectiveness?
My client’s objective was to design and take advantage of new technologies and trends to develop a new approach to accurately measure media effectiveness. My client’s goal was to position…
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Unconventional ways to find link building opportunities
Link building has become a very significant part of search engine optimization (SEO). As more and more people turn to search engines for information on the web, SEO continues to…
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