Video marketing statistics can inform your future strategies and give you valuable glimpses into consumer demands. Here are eight video marketing stats for you to keep in mind: 92% of…
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How to Blend Your Content Strategy with Your Other Marketing Initiatives
Content strategy is an important factor in any company’s marketing initiatives today. Content isn’t an optional part of marketing strategy; it is integral and should be a central focus. Your…
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How Handcrafted SEO Can Generate More Sales
Search engine optimization is paramount for generating traffic to your site and improving conversion rates. Therefore, many companies have a SEO strategy. But, is it the right SEO strategy? Most…
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Why Millennials Value Experiences, Not Stuff
There is no question that Millennials or Generation Y consumers (born between 1980 and 2000) are an unusual breed, with very different values, buying habits and attitudes that confound older…
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4 Ways Technology Is Transforming Traditional Small Businesses
Many small businesses are tied to the way they have always done business, but new technology emerges every day to offer a more streamlined way to do things. Tech innovations…
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A branding perspective – Why Nike supports Kaepernick
The announcement that Nike is now using Colin Kaepernick, one of the most divisive American athletes in our time, to promote its brand was stunning, and guaranteed to further polarize…
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Should a brand take a stand on social issues?
Every CEO today is feeling the growing pressure to take a position on some social or cultural issue that has become mainstream in our digital, partisan world. It is a…
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Amazon telegraphs the next step in pharmacies
Jeff Bezos famously remarked once that “Your margin is my opportunity”–meaning that Amazon will relentlessly target high-margin businesses as its means to expand. It started with books, a famously inefficient…
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You probably have too many personas
Personas are a good thing. They help us to visualize the audience that we are speaking to. So, you might think that the more personas, the better. But it’s not…
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How CEOs can restore their company brand trust
You just can’t win, say many CEOs. Take a stand on almost any socio-economic issue today and you will delight many, but offend others. While our society has become so…
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