It’s 2018! The new year is here and that means it is time for all those New Year’s resolutions. Most people make personal resolutions, but do you make resolutions about…
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How to influence the purchase decisions of your target market
The ultimate goal of any business is profitability. The profit motive is what fuels companies. From market research to customer segmentation to product development, entrepreneurs engage in different activities to…
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7 reasons why you need a social media marketing consultant
It’s launch day for your business. You are ready to start implementing all those techniques you discovered from those social media gurus. They make it sound so easy. They also…
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Blog2Social makes bloggers a marketing one-man band
I have been using my sports blog, rnnr.us, as both a writing meditation towards health, fitness, and weight loss and also an SEO and blogging laboratory (pronounced la-bore-ah-tory). To wit,…
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Publishing’s revolutionary breakout: always-on, multi-way connections in Shared Life Spaces
Lesson for leaders Publishing’s plight is clear: continuing today’s publishing platform is a recipe for disaster. Tomorrow is not just another day. A global digital transformation is underway. Publishing’s…
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How to turn your business blog into a publisher
Regardless of the products or services you sell, your goal likely boils down to one objective: solving customers’ problems. Since this single goal unites nearly all businesses, many companies have…
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Plato, the Allegory of the Cave, and the digital enterprise, part 2
In my last post, I recalled my experience in 1990s Brazil and how the technological progress in the workforce shaped my comprehension of our digital reality. To some extent, the…
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Make your tweets beautiful with the help of the Twitter Cards Validator Tool
Last week I showed you how to tame the Facebook dragon in The Facebook Sharing Debugger Is An Essential Content Marketing Tool. Scrape, scrape, and rescrape until you get it right,…
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How can you start using hashtags effectively on LinkedIn?
There’s something to be said for early adopters who latch onto a trend and figure out how to leverage it. Using hashtags on LinkedIn is one of those trends, and…
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A guide to getting started on using hashtags on LinkedIn
LinkedIn wants you to start using hashtags and I think it’s about time. For platforms, like Twitter and Instagram, hashtags are an essential ingredient to the social posting recipe. Up…
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