Before I start, please attend my free webinar on March 22, Do-It-Yourself Influencer Marketing. [Update: Video is here.] The worst thing about the internet has been the commodification of friendship. Even before…
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The state of the blogger outreach union ten years on
I stared my first blogger outreach agency back in 2006. Called AbrahamPR, it evolved into Abraham Harrison a year later. Now at Gerris Corp, I am still offering influencer engagement campaigns…
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Eight media relations tips most PR pros totally miss
I was a technology journalist for more than 20 years before taking a decade-long hiatus into social media marketing. Last year I returned to business journalism as a contract editor…
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Top online marketers on Twitter
We all love lists so I thought I would collect the top online marketers on Twitter. I’ve included individuals, agencies, firms, brands, tools, and companies. Why discriminate. I also organized…
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Influencers or advocates: Part 2: a fork in the road for brands?
The term word of mouth has been a long held marketing tenant of basic “mom and pop” businesses. The notion that there is hidden value in someone outside the business…
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7 ways to use bloggers in your content marketing strategy
If you have ever created a content marketing strategy, then you’ve probably heard the term “influencers,” and possibly even worked with some. These online personalities generally have a large following…
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What does it take to launch a link building campaign?
A great deal of work goes into launching a link building campaign. Before you start pursuing links, there are a number of different processes and steps you must go through…
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