Already in 2018, we have witnessed traumatic events that have galvanized a surge of activism from three sources which heretofore have been either dormant or ineffective with their voices for…
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Why every copywriter should understand SEO
For some, search engine optimization (SEO) is a second language, an essential tool in their marketing arsenal. But for others, it’s a dirty word: a point of confusion and something…
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How do you sell when your buyers can’t buy? Mounting dysfunction in the B2B buying process
Everyone is aware that B2B buying is complex. It involves multiple parties over long decision-making cycles. In a large enterprise, this can take months, if not years, and involve dozens…
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Digital marketing requires millennial marketers
I have been talking to more and more clients lately who are up in arms about these entitled millennials that are so hard to work with. Yeah, the complainers are…
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Meet more new clients with these 8 tactics
For many growing professional services firms, new clients are a critical part of meeting business growth objectives, and tapping personal networks is no longer enough. Today you have to find and woo strangers–get…
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Successful digital marketing means setting your priorities
I am often working with companies and individuals on improving their digital marketing skills and I like to remind them that merely upgrading their skills is not sufficient. Your company…
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From leads to longevity: 2 ways to move leads down the sales funnel
You know your business needs leads, and plenty of them, to drive sales. Generating leads, however, is only part of the equation. Because if you’re not able to turn those…
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Role of social media in knowledge management
There are a few important similarities between knowledge management and social media. We use them both to obtain and access new information with the use of technology. Moreover, both of…
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