Account-based marketing is a hot concept in B2B these days, but how does it really work on the ground? David Rowe, SVP marketing and business development at Enli Health Intelligence, spoke…
Read MoreSEO for site acquisitions
Considering an acquisition? What’s your strategy with the acquired domain? How are you going to handle the SEO problem? No idea? Read on for some tips! The biggest thing to…
Read MoreSlow and steady content-creation wins the Google Search race
Fully, generously, and even a little verbosely populating your website, your blog, your social media profiles, and your social media content is 100x more important to your success than “optimizing…
Read MoreCan content written for print position well in Google?
Recently, I worked with a big-brand publisher that published print assets to their site. The powers-that-be believed that the content should position just fine. After all, the content was written…
Read MoreA guide to getting started on using hashtags on LinkedIn
LinkedIn wants you to start using hashtags and I think it’s about time. For platforms, like Twitter and Instagram, hashtags are an essential ingredient to the social posting recipe. Up…
Read MoreYour online reputation on Google is the direct result of the content you write on your website, your blogs, and on social media, over time
How (and, to be honest, if) you, your brand, your business, and services, your products, and your colleagues are portrayed in a simple Google search is the most important personal…
Read MoreHow Trump’s unpopular decisions can strengthen brand engagement
We are living in a new world today, where contentious decisions by Trump are creating unexpected ripple effects throughout society, government, and the business community. Controversy becomes the norm and…
Read MoreThe art of narrative storytelling via social media marketing
I’m always asked about analytics and metrics when it comes to my earned media micro-influencer marketing campaigns, the campaigns that Dan Krueger and I produce for our clients at Gerr.is…
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