Every 365-days, Shashi Bellamkonda invites me to guest lecture to his Georgetown University School of Continuing Studies communications class, Social, Mobile and Search Marketing, XCPD-732. Fresh-faced students on a Saturday…
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Paid online influencer marketing is fully mainstream
Over New Year’s I attended Renaissance Weekend down in Charleston, South Carolina, to be among the world’s most innovative, accomplished, successful, and disruptive experts from across a panoply of academy, experience,…
Read MoreAll your best content may now be considered fake news
It’s time for you to really invest in your own personal or professional social platforms. As lines are being drawn, it’s time to make sure all your hard-wrought creative work…
Read MoreI’m an influencer, pay me more!
Back in January I had the honor of being a guest on Shel Holtz‘s premier PR podcast, For Immediate Release. It must have gone well because I was back on a…
Read MoreDo-it-yourself influencer marketing
Chris Abraham’s latest webinar was about influencer marketing. You can view and download Chris’s slides here. You built it, where are they? Unless you’re a celebrity, influencers won’t come to…
Read MoreYour own personal Fappening
While the storm surrounding the leak of the intimate and personal photos of 101 starlets, actresses, singers, and athletes seems to be abating, the Gigabytes of collected photos and videos,…
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