Advertisers have a challenging job of increasing recall and improving resonance with consumers. That is where promotional products, branded gifts, and giveaways shine. Perhaps that is why promotional products have…
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50 Facts about online consumer behavior not to ignore
81% of consumers research online before buying. (GE Capitol) If the goal of marketing is to reach the consumer at moments that most influence their buying decision, then understanding online…
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The overlooked role of emotion in brand experience
While CRM systems have been around for many years, in my experience, among the companies who invest in them, only a few have grasped their true purpose. For a business…
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