I have been talking to more and more clients lately who are up in arms about these entitled millennials that are so hard to work with. Yeah, the complainers are…
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Tactical video for technology sales and marketing
Tech companies don’t need a “video strategy.” They need tactical videos that support their sales and marketing content strategy. Tactical videos have specific objectives: establish a value proposition in the…
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More LinkedIn leads can destroy your revenue performance: an interview with Ian Addison from GetLinkedInHelp.com
Because we find that sales and marketing leaders focus on lead generation instead of demand generation and full funnel marketing, I have interviewed our resident challenger social selling expert, Ian…
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Video for differentiation, stick to one differentiator
According to Gartner analyst Hank Barnes, most technology marketers know they need to emphasize differentiators—so they make a list of them. But it’s hard to remember lists. Give prospects one…
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50 Amazing Facts About Amazon to Inspire Your Company
Amazon facts are especially relevant now; with Amazon making some of the most expensive company acquisitions in the most unlikely industries, there is lots of speculation as to why and…
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Millennials are finally taking action in brand support
Marketers and political leaders have been frustrated for years with the reluctance of millennials to actually follow up on their complaints and take real action on brand issues. As the…
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How to get 67% more revenue opportunities using LinkedIn and not just leads that go nowhere
In the Ultimate Sales Machine: Turbocharge Your Business, Chet Holmes mentions that only 3% of your target market is ready to buy, 7% of your target market is open to buying…
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How to improve sales with online chat software
Online retail as an industry vertical is transforming quickly to keep pace with the rising demands of the consumers looking for convenience. Customer service, which was one of the strong…
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5 helpful hacks to go above & beyond your sales goals
Work smarter, not harder. You’ve heard it a million times, and it’s never been truer than it is today. Distractions are a fact of life. Here are five smart ways…
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How Trump’s unpopular decisions can strengthen brand engagement
We are living in a new world today, where contentious decisions by Trump are creating unexpected ripple effects throughout society, government, and the business community. Controversy becomes the norm and…
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