You’ve probably felt that awful feeling in the pit of your stomach. It’s another new “must do” Internet thing that you feel compelled to go investigate. You’re not sure what…
Read MoreWhy blogs aren’t dead
You’re reading this blog, and I wrote it, so neither of us probably thinks that blogs are dead. But you do hear people posing the question–and not just crackpots, but…
Read MoreWhat about the Risk of Social Media?
A lot of clients pose this question for me, especially the corporate folks. Many of the folks that ask me about it don’t really need the answer for themselves, because…
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Using Google strategies for Facebook ads
Everyone has been watching Facebook to see if it can monetize its enormous traffic to become a going business. And the focal point of that monetization effort is advertising, just…
Read MoreFacebook Fans: The Ultimate Misnomer?
Facebook is getting some serious attention these days and for good reason. There are some interesting ways to stay in touch with your friends and reconnect with some people that…
Read MoreTwitter’s Free to All Model is Wrong
I am going to write something that is likely to be unpopular. Today I experienced a “perfect storm” of sorts regarding the Internet and the idea of free is good….
Read MoreWhy Twitter is creepy
No, it’s not just the bird. And, no it’s not my opinion. One of my teenagers told me that Twitter is creepy. And I saw a recent post by Paul…
Read MoreBlogging Killed by 140-Character Monster?
Andy Serwer is the managing editor over at Fortune magazine. Now, so you are aware I have a bias toward Fortune because I think that is just a good magazine….
Read MoreA Little Guerilla Marketing Among Friends
I am constantly being asked how marketers can take advantage of Facebook. The usual suspects that are trotted out (buy ads or send marketing messages to people) don’t seem to…
Read MoreWhy Facebook is dumber than Google
I took last week off, and it was a big week for Facebook watchers. Facebook decided to change its terms of service, putting its millions of users on notice that…
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