There have always been marketers who rely on subjective data and unsubstantiated hypotheses. They have a point of view, are comfortable with their perspective and only accept information that confirms…
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The dashboard has finally been perfected
One of the biggest problems I have as a small businessman is keeping track of everything: RSS feeds, competitors, backend performance data, social media mentions and trends, sales cycles, reputation…
Read MoreThe ole one two three four five six seven punch
If you reach out to someone with a great idea or fantastic offer via email and you don’t hear back, never assume you’ve been rejected. People are so busy. You…
Read MoreHow to build your influencers in social media
Yesterday, our author Chris Abraham presented our latest Biznology webinar about how to grow your social media influence. Whether you’re just dipping your toe into the social media waters or…
Read MoreHow to build your influencers in social media
A little later this morning I will be presenting a webinar entitled How to Build Your Influencers in Social Media. It’ll probably be a lot different than you’d expect. In this…
Read More3 top social automation tools
Last week I wrote 5 compelling social apps, an article that apparently hit a nerve. It might even be one of my most successful posts. This week, I’m adding three of…
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4 compelling social apps
There are both a number of applications I use every day and several I have played with that I thought I would share with you today. I have paid for…
Read MoreThe ALS Ice Bucket Challenge is the perfect meme
I am amazed how many naysayers — haters — the ALS Ice Bucket Challenge has had, especially in the PR, marketing, social media, advertising and nonprofit world. The challenge has less…
Read MoreWrite search optimized headlines but have a heart
When it comes to dominating search, especially when it comes to blogging and publishing, you need to always write your headlines and copy first for Google, then for people. Humans…
Read MoreAre anonymous communities most authentic?
“As long as the roots of relationship are not severed, all is well. And all will be well in the community’s garden. There will be growth in the spring!” —…
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