I often get asked about IBM‘s position on Accelerated Mobile Pages (AMPs). AMPs are mobile-first web pages that you submit to Google, so that it caches them for quicker load…
Read MoreEuropean Union
Are you ready for GDPR, Europe’s upcoming data privacy requirements?
Privacy is probably one of the least appealing topics in marketing. But this one’s a doozy. On May 25, 2018, any company that is not compliance with the European Union’s…
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How Trump’s brand positioned itself for victory
Without doubt, Trump’s election victory was a shock to most people, especially pollsters, the news media, and those living in urban centers across the country. In some ways, it was…
Read MoreThe EU brand, Brexit, and millennials – a lost opportunity for all
In many ways, the EU (European Union) was the ideal brand, because its core promise to all Europeans involved sharing and connecting across all borders. But the tumultuous impact of…
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France’s Google is different than ours
I spent the last ten days in Paris because my girlfriend has a very cool job and I tagged along. As part of that trip, I brought my unlocked Google…
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You have the right to be forgotten
If you have been following the news the last few weeks, you’ve seen an incredible change in the way individuals can control what kind of information Google returns about them….
Read MoreRe-brand Ukraine? How to create a new, trusted nation brand
We all know how Ukraine is struggling to not only stand up to Russia, but to also become a new democracy that could eventually attract investments from the West. Awareness…
Read MoreBeyond the Google privacy policy to free market privacy
Last year I took a look at Google’s new privacy policy and wasn’t that happy with the way it was presented. Too many links to click, hard to backtrack to…
Read MoreEuropean Union gunning for Google
All the backroom rumblings and rumors that some day Google would be called to the antitrust mat may now be out in the open thanks to the European Union. Based…
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