Yeah, I have gotten several emails lately trying to sell their unbeatable link-building process or asking me to reveal mine. I’m blushing. No, not from the compliment. Because my link-building…
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Is your brand making maximizing interest from potential customers?
In a digitally-charged world, the sales and marketing funnel is more important than ever. Engaging customers long before a sale, and even longer after it, are keys to building brand…
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Better built than bought – how to build your email marketing list
Buying an email list may seem like a great short-cut for growing your email marketing reach, but the chances of doing so successfully are small, and the potential damage is…
Read MoreSocial media strategy leaders: Robert Bochnak
1. Hello, Bob! Can you please describe your professional background? How has your education and career brought you to where you are now, a leader in social media strategy? I…
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Am I connecting with my customers enough? 10 tips for customer outreach
How’s your customer outreach? You might be looking at how to secure new customers and follow up on leads, but are you also keeping your existing customers happy? We hear…
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Social media strategy leaders: Hester Tinti-Kane
So far, I have done one interview in the Leaders in Social Media Strategies series. Before introducing you to other leaders, I thought it might be valuable to pause…
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Contactually is a flawed secret weapon
While online influencer marketing is my raison d’être, business development is my new jam. As you may have read previously in I put my Sales money where my CRM mouth is and remember to…
Read MoreEmail marketing still matters
Email marketing absolutely must still be a part of your content marketing tool kit. It may not be as sexy as “social selling,” or even SEO, but it fills in…
Read MoreWhy the new never completely drives out the old
I was speaking to a very smart client this week responsible for answering customer questions for a large company. (I am seeing several clients start to treat their “support” team…
Read More4 Reasons why you should be treating your emails like a blog
Email marketing may have the highest ROI of any form of marketing. However, that doesn’t mean it’s an automatic win for your organization. All too often, I see organizations fail…
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