We all love lists so I thought I would collect the top online marketers on Twitter. I’ve included individuals, agencies, firms, brands, tools, and companies. Why discriminate. I also organized…
Read Moreemail marketing
Marketing lessons from the college admissions process
I truly feel for the college marketer. Her buyer is notoriously fickle about his preferred method of communication. He has long since rejected paper. Email is perhaps his third or…
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GetResponse makes it easiest to start an email newsletter compared to Aweber and MailChimp
If you can’t use a tool you won’t use a tool. Gmail is so much easier to use than even Hotmail, AOL mail, Yahoo Mail, and especially Eudora, Thunderbird, and…
Read MoreHow you can grow your traffic and business–without Google
In my last Biznology post, I’d talked about what Google really doesn’t want you to know about search. But if search is falling, where else can you get qualified traffic…
Read MoreStop trying to win the content marketing war with volume
I’ve seen the self-satisfied look of the content marketer when discussing email marketing. So-called “inbound” marketing is deemed superior to “outbound” marketing techniques, such as email. We content marketers like…
Read More4 Reasons why you should be treating your emails like a blog
Email marketing may have the highest ROI of any form of marketing. However, that doesn’t mean it’s an automatic win for your organization. All too often, I see organizations fail…
Read MoreWhy inbound marketing messages should be sent on a regular schedule
When it comes to inbound marketing, it is essential that you send messages on a consistent basis to your customer lists. If you don’t, then your lists will decay even…
Read MoreEmails are like cockroaches
Spoiler: this is NOT an email-bashing post. Many social business practitioners position email as an outdated collaboration tool, and dream of a future without it, where we all communicate more…
Read MoreEmail marketing done right (or how to keep people from unsubscribing)
I recently stumbled across an interesting website: Unroll.me. It’s a free service that helps people batch unsubscribe from email newsletters and subscriptions and in January, they gave out “awards” to…
Read MoreFive tips for using email as a lead generating machine
As marketing tools go, email is definitely not “sexy” anymore the way social media is now. That doesn’t mean that email marketing isn’t worthwhile though. Done right, it can still…
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