Every CEO today is feeling the growing pressure to take a position on some social or cultural issue that has become mainstream in our digital, partisan world. It is a…
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How culture breeds commitment
Conference sessions rarely yield more than a handful of good quotes, which is why The Conference Board’s recent 21st Annual Senior Corporate Communicators Conference was so exceptional. The theme was…
Read MoreWhy Millennials are resistant to advertising and politics
Much has been written about Millennials, the first “digital generation” (18-35), and their growing influence on business and society. These 86 million younger people are now the most important generation…
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