While teaching in Hong Kong for the semester, I’ve had the chance to meet some very interesting people. A standout in the B2B marketing field is David Ketchum, CEO of…
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Social media strategy leaders: Hester Tinti-Kane
So far, I have done one interview in the Leaders in Social Media Strategies series. Before introducing you to other leaders, I thought it might be valuable to pause…
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7 key roles in digital marketing
I recently had the opportunity to speak at a Fairfield County, CT, AMA event. It was a lot of fun presenting Outside-In Marketing to local executives and students at UConn…
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How Trump the candidate is hurting Trump the brand
You might have heard this one, but: What’s the difference between the Samsung Note 7 and Donald Trump? Answer: “One spontaneously overheats, bursts into flames, and disappoints fans. The other…
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The simple truth about what’s driving digital next year
Someone recently asked me what I thought the future of marketing was going to look like: what’s driving digital next year and, most importantly, how marketers can prepare for the…
Read MoreGo beyond brand awareness & drive revenue with LinkedIn
This webinar featuring LinkedIn expert Kristina Jaramillo gives LinkedIn strategies to increase your revenue and not just your connections. Studies show that just 1 in 5 business leaders and sales and marketing professionals can…
Read MoreSocial media strategy leaders: an intro to the series
Hello Biznology Readers! I am so proud to join the digital marketing experts who contribute to this blog. A special “thank you” to Mike Moran who invited me to…
Read MoreThe best of Biznology on digital marketing for online shopping
Life, liberty, and online shopping! Over the years Biznology has helped you step up your digital marketing for eCommerce, with are some of my most popular articles below: When good behavioral retargeting…
Read MoreBlockchain, or how everything will change
Blockchain proponents say it will revolutionize many industries — again. We’ve seen it before in smartphones, the cloud, and digital disruption. In those revolutions, the tech industry itself was among the first…
Read MoreProblem solving and digital
Nowadays, endless meetings between companies in need of help and advice and consulting take place. The one side has challenges to face, problems to solve, aggressive goals to catch, and great…
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