Online reputation management is an area of marketing that often flies under the radar, but its impact on your business is much larger than you may think. In fact, 92%…
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6 types of content your readers hate
When creating content for your blog, social media profiles, email subscribers, and other purposes, you don’t want to irritate your readers. Unfortunately, some types of content can send readers running…
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Digital is plural
As companies embark on their digital transformation journeys, some tend to pursue that continuously moving target of binary perfection with the traditional mega-program enterprise approach: setting up a working group of…
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How content intelligence will change content marketing forever, part 1
I’m sure any of you who have spent time on this site appreciate the vital role content plays in building digital relationships. Perhaps what some didn’t realize was that 70-90%…
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Effective types of native advertising for small businesses
Not many small businesses currently take advantage of native advertising, so the small businesses that do gain a significant advantage over the competition. Native advertising is advertising that looks like…
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Are you ready for GDPR, Europe’s upcoming data privacy requirements?
Privacy is probably one of the least appealing topics in marketing. But this one’s a doozy. On May 25, 2018, any company that is not compliance with the European Union’s…
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Delivery relevancy
We are living in times when our understanding of what is physical or digital as a product or a service gets foggier than ever. Things change, and what really matters…
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Why most B2B social media programs fail to generate real leads
If I were to visit your website, would I find a collection of social media icons I can click on to go to your company page on each of the…
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How customer values are transforming brands today
Brands are under attack today from many sources, most often triggered by activists on social media. They are demanding brands take a stand on controversial socioeconomic and political issues that…
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How promotional merchandise magic can make the difference in your marketing campaigns
Promotional merchandise is one of the oldest types of promotions. Even in today’s digital world, promotional products and branded merchandise really do make a big impact on marketing campaigns. It…
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