Life, liberty, and online shopping! Over the years Biznology has helped you step up your digital marketing for eCommerce, with are some of my most popular articles below: When good behavioral retargeting…
Read MoreCustomer experience
Emerging marketing trends for 2016
Time flies when you love what you do! Just like that, the first quarter of 2016 is done. We thought this would be a good time to analyze the emerging…
Read MoreHow customer experience supports brand loyalty through relationships
It’s time to take the wheel, even if you’re not into cars. We’ve all heard and read a lot about customer experience recently and how the study of and practice…
Read MoreAutomotive: an industry ready for advocacy and experience innovation
Recently, my study and practice of Content Marketing has caused me to reexamine my years in automobile retail marketing and OEM branding offline. While I maintain some contact with the…
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The overlooked role of emotion in brand experience
While CRM systems have been around for many years, in my experience, among the companies who invest in them, only a few have grasped their true purpose. For a business…
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Branding as a full funnel journey
It’s a commonly held belief that actual transaction conversion takes place at the very end of the buyer’s journey. This approach uses old school pitches, usually incorporated into a multimedia…
Read MoreThree barriers to B2B data-driven marketing
Ask any business marketer about the importance of data, and you’ll get plenty of good answers. “It’s essential,” they’ll say. “Data drives everything we do.” That’s a good thing, since…
Read MoreMobile is dead: Start thinking mobility now…
Since 2005, we read and hear that each approaching year is going to be the “year of mobile” or that “mobile advertising will become more than important than digital”. At…
Read MoreWhy “experiential marketing” offers new opportunities
The world of marketing is constantly changing, especially with new definitions and approaches. The latest is “experiential marketing”, which is basically about interacting with your customer. In light of the…
Read MoreBuilding an ecosystem or modern alliances
Recently we have become observers of an ongoing war between the different operating systems while they try to offer the best experience possible for their users. We are witnessing the…
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