Karin Reed and Joseph Allen have written a great sequel to their book, Suddenly Virtual, titled, naturally enough, Suddenly Hybrid: Managing the Modern Meeting. It should be required reading for…
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What Are You Hopeful For?
One rainy day during the holiday break I learned in quick succession that (1) my daughter and her boyfriend’s entire family in New York were sick with COVID; (2) the…
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How Virtual Events Can Outperform In-person Events to Drive Sales
It’s now common wisdom that the big shift from in-person to on-screen sales engagement is here to stay. Even traditionally schmoozy get-togethers like trade shows and conferences can be outperformed…
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