Rarely does B2B digital marketing convert prospects on the first point of contact. That means success will require engagement over time. Building the required relationship is not always easy. Prospects…
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CX Mid Funnel: Getting Past Traffic to Conversions
Last week I attended Conductor’s C3 conference. We’re in the process of joining Conductor’s partner ecosystem because our clients see the value of the intersection of SEO and behavior-based personalization…
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Your Secret Weapon to Improved Conversions: Content Analytics
Persuading your web users to convert is always job one for a digital marketer, and there are plenty of weapons that digital marketers have at their disposal. Better targeting, A/B…
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Does your customer experience track anti-conversions?
Just about every digital marketer tracks conversions of some sort. They are those happy events where your customer buys something from you–or at least takes a big step in the…
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What are you doing about ad fraud?
According to The Guardian, 60% of online advertising spending is going to fraudsters. Even if you don’t believe that (I do), suppose it was just 20%? Wouldn’t you want to…
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3 Signs it’s time to ditch a digital marketing campaign
Marketers across industries don’t like to admit defeat. However, not every marketing plan provides results, and sometimes, the best course of action is to scratch a campaign completely and move…
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Are you tracking anti-conversions?
Any digital marketer worth their salt is tracking conversions. (I am not sure how much salt is worth, but stick with me here.) And that’s good–we want to count when…
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Everyone says their marketing is “data driven”
I used to like the term “data-driven marketing.” I really did. But I kept running into people telling me that they were doing data-driven marketing when it just didn’t seem…
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How do you measure customer experience?
Customer Experience is perhaps the hottest trend in digital marketing. Many of my clients have titles such as VP of CX or Director of CX–and they take their jobs very…
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What clients want and expect from influencer marketing, according to creator relations master, Kristen Matthews
I reached out to Kristen Matthews yesterday to catch up with her and to ask her about what she’s seeing in the marketplace. What do clients want and expect? What do…
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