The recent Oscar choice of “Birdman” as the best movie of 2014 not only defied moviegoers’ preferences, but it is also a lesson on how a strong brand can lose…
Read MoreContent Marketing
Why aren’t you already cross-posting on LinkedIn?
Last week I wrote Medium is the Messenger, where I asked why aren’t you cross-posting on Medium.com? Well, if you aren’t already, why aren’t you already cross-posting on LinkedIn? Unless…
Read MoreHow has SEO changed in 2015
Search engine optimization in 2015 was just one of the topics in a fast-moving SEMrush Twitter chat that I was invited to recently on how to integrate SEO into the marketing…
Read MoreWhat are you working on for your content marketing?
We’ve long known that content marketing is more effective than traditional advertising. It’s more valuable, less expensive, and we know it works. You might have already been using content marketing for years….
Read MoreHow to get 50% more leads with smart content marketing
Turning visitors to your site into customers doesn’t require a degree in rocket science, but you do need to pay attention to what your customers want and do your best…
Read More7 more ways you can recycle old content
Want to do more with the content you already have? Recycle it! These seven tips will help you leverage your old contend, save time on content creation, and drive new traffic to…
Read More5 ways a content audit can drive new traffic and save you time
This Biznology webinar with Heather Lloyd-Martin is about how to use a content audit to help re-purpose your website content. If you missed it, check out the recording now. Please…
Read MoreNo US companies among the 30 most transparent
My recent blog on “Why Transparency is Essential For Building Corporate Brand Trust” generated lots of interest, but also begged a key question – what are the most transparent multinationals…
Read MoreInfographics are excellent for reaching APAC markets
Infographic of Infographics Photo Credit: Sociagility.com Infographics have been around for quite a while now, in terms of the internet, and have stood the test of time. Depending on who…
Read MoreContent marketing personalization: Know your audience
Last month, we talked about personalizing your content marketing by presenting your content with a consistent – and human – voice. Even B2B companies benefit from this approach. After all,…
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