How do we optimize biddable media where almost no consumers click on ads and even fewer purchase directly from clicking on an ad?
Read MoreContent marketing
The message of Google’s new algorithm: Be authentic or else
Google has released the first complete overhaul of its world-famous search algorithm, which now rewards web sites that promote engagement and make it easier for users to find what they…
Read More5 Reasons why content marketing is so 2012
Have you heard the news? Committing random acts of content is so last year. Marketers are realizing that campaigns, a focused effort on conveying a single idea in multiple ways,…
Read MoreContent marketing for fun and profit
In last month’s post, I took a look at why search results don’t always align with business results, noting that aligning search results and business results often boils down to connecting…
Read MoreContent marketing, SEO, and social media – friends, enemies, or frenemies?
Content marketing, SEO and social media are frequently mentioned at the same time during planning meetings and lumped together when people talk about “doing digital.” But are they really compatible…
Read More7 Ways to make your content marketing more useful
What’s the purpose of your content marketing strategy? While brand awareness, improved SEO, and fresh leads certainly aren’t the wrong answers to that question, your primary goal should be to…
Read MoreOvercoming a dry spell: 8 sources for blog inspiration
Sometimes the best blogging ideas come from creative places. The next time you get caught in a blogging rut, look to these eight places for some guidance. Blogging is a valuable…
Read MoreContent marketing – how strategy supports success
We love to hear clients talking about social media, SEO, blogging and email marketing, but too often the conversations we hear center on “doing” social media, for example. “Pinterest is…
Read MoreWant more readers? Create content that’s newsworthy
Anytime I read about content marketing, the phrase “compelling content” inevitably appears. No one ever bothers to define it, and writers seem to accept that marketers know what it means. Because…
Read MoreMarketers as Social Evangelists
When Web 1.0 first came to prominence, most companies were challenged by how to adapt their traditional business models to take advantage of web technology. While the idea of promoting…
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