Last month we looked at ways of increasing reach in your content marketing – how to expand your audience and put the great content you create in front of more people….
Read MoreContent marketing
Stop trying to win the content marketing war with volume
I’ve seen the self-satisfied look of the content marketer when discussing email marketing. So-called “inbound” marketing is deemed superior to “outbound” marketing techniques, such as email. We content marketers like…
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How to use influencer marketing to promote your book
Here’s the deck you can look at over on Slideshare: Here’s the content from the presentation. For context, I am using six books I have promoted over the last couple…
Read MoreContent meets the B2B buying process (1 of 2)
Content Overload We’re almost 10 years into one of the latest and hottest marketing trends – Content Marketing – and most B2B firms are churning out lots of it. But…
Read MoreIncreasing your content marketing reach
If a tree falls in the forest … We all know how that one ends, and we all hope that there’s always someone around to hear and see our great…
Read MoreAre you doing webinars for lead gen? You should be.
As a marketer, I’m always looking for new ways to engage prospects and drive leads for my sales team. And in the past 6 months, I’ve added a new tactic…
Read MoreContent marketing metrics – process metrics and outcomes metrics
There are two kinds of metrics in content marketing: process metrics and outcomes metrics. While both are important, they differ greatly in how they are important. Let’s take a look…
Read MoreSegmenting Your Content Marketing
This webinar is about how to make your content different from your competitors. Maybe you’ve jumped on the Content Marketing bandwagon, but are finding it rather crowded. If everyone just pumps…
Read MoreWhy aren’t you already cross-posting on LinkedIn?
Last week I wrote Medium is the Messenger, where I asked why aren’t you cross-posting on Medium.com? Well, if you aren’t already, why aren’t you already cross-posting on LinkedIn? Unless…
Read MoreHow has SEO changed in 2015
Search engine optimization in 2015 was just one of the topics in a fast-moving SEMrush Twitter chat that I was invited to recently on how to integrate SEO into the marketing…
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