If you missed my predictions for marketing and privacy in 2022 last month, you can find them here. You can also find a host of other expert opinions on what…
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Protecting Marketing Data and Audience Trust
It’s been about two months since Apple announced changes meant to better protect children who use their products from online predators and other threats. Perhaps I’m too naive in thinking…
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Smart Speakers, Marketing and Whose Privacy Is At Stake
As consumers become more comfortable using voice search queries on their mobile devices and smart speakers, both B2B and B2C marketers should be considering how this channel will impact their…
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Are Consumer Attitudes Toward Privacy Changing?
Does DuckDuckGo’s business model — advertising without tracking consumer movements online or even consumer search behavior — signal a change in consumer attitudes and expectations? If so, what does it…
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