Many small businesses are tied to the way they have always done business, but new technology emerges every day to offer a more streamlined way to do things. Tech innovations…
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3 predictions for online marketing in 2016
Happy holidays, readers! If you’re here visiting from a global fortune 500 company you may already know some of these predictions because, until now, only enterprises could hitherto afford to…
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Your website must adapt based on data
The state of the art in marketing and advertising and how they use big data, logic, and computing, is light years ahead of what most of us know. While many…
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CDNs have what Google needs, speed
Google has maintained its austere minimalism, mostly unchanged since 1997, because, as I have said before, speed is king. Google’s like Meb Keflezighi: built for speed. Like Meb, Google prefers to…
Read MoreIt’s not your house to pwn so remember your place
No matter how worthy your message, no matter how personally passionate or invested you are in what you’re promoting — even if it’s your product, book, service, or religion —…
Read MoreSurviving disruptive technology
As new technologies come along and threaten existing business models, those in leadership roles are often perplexed as to what actions they should take. One approach is to either ignore…
Read MoreThe Internet of Everything is here
At the beginning of a new year it is customary to size up the past year and look forward to what awaits. In the technology space, a lot of the hype…
Read MoreStepping outside of bounds: taking a broader marketing perspective
In a recent blog, Reid Hoffman, co-founder of LinkedIn, talked about the differences between professional allies and acquaintances. One of his more intriguing points was that while strong alliances are…
Read MoreDo you need accurate sentiment for social media listening?
Most of you know that I serve as Chief Strategist at Converseon, so I spend a lot of time thinking about sentiment analysis techniques for social media listening. My background…
Read MoreIs your head in the cloud?
You hear lots of talk about cloud computing, but is it really practical? It might sound cool and many cloud computing services are even free, but can you talk your…
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