Consider these facts: Digital ad revenue in the U.S. grew by more than 20% last year to a record $72.5 billion. (IAB) Google and Facebook accounted for almost 100% of…
Read MoreClick-through rate
Social media employee advocacy is the heartbeat of your company
Employee advocacy is the heartbeat of your company. Wait. Why are we talking about heartbeats and business? Does a company even have a heartbeat? For too many companies, their goal is…
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Mobile marketing must-haves in 2017
It goes without saying that mobile marketing has seen some huge boons over the past 2-3 years. At the start of 2017, 70% of U.S. adults own a smartphone and…
Read MoreIT buyers are calling for a change in how you market & sell to them on LinkedIn
If you want to reach, connect and engage with more IT buyers, then as a sales and marketing professional, you need to position yourself as an expert who wants to…
Read More3 Conversion tactics for your online ads
Online advertising is a wide-sweeping, effective way to get your products, services, and brand in front of the eyes of hundreds of millions of people all over the world. When…
Read MoreWrite a compelling marketing headline
More and more, marketers must write stories much the way a newspaper reporter does–it’s about compelling content, not advertising copy. One of the most important skills a marketer needs is…
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