In this webinar with Heather Lloyd-Martin of SuccessWorks, she discusses tips for writing better sales copy. You’ve struggled over your sales copy, created what you thought was a persuasive page,…
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Gobbledygook: sadly, it’s still alive and well
Several years ago marketing guru David Meerman Scott conceived of a ranking he called the “Gobbledygook Index.” It was a collection of the most-used but least meaningful buzzwords that populated press releases and…
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