Lesson for Leaders Advertising is the Internet’s main business model. How can publishers exceed the lost advertising revenues and content displays taken by dominant platforms like Google and Facebook? How…
Read MoreBrexit
Millennials are finally taking action in brand support
Marketers and political leaders have been frustrated for years with the reluctance of millennials to actually follow up on their complaints and take real action on brand issues. As the…
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How Trump’s brand positioned itself for victory
Without doubt, Trump’s election victory was a shock to most people, especially pollsters, the news media, and those living in urban centers across the country. In some ways, it was…
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Influencer marketing is one percent inspiration, ninety nine percent perspiration
Last night I had the honor of dusting off my trusty old long tail earned media blogger outreach deck and updating it for the new world of earned media influencer…
Read MoreThe EU brand, Brexit, and millennials – a lost opportunity for all
In many ways, the EU (European Union) was the ideal brand, because its core promise to all Europeans involved sharing and connecting across all borders. But the tumultuous impact of…
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Social media, echo chambers, and the decline of discourse
When I fell in love with social media a decade ago, I was convinced that media democratization would be the best thing for informed political discourse since the invention of…
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