According to Syndacast, 74% of all internet traffic in 2017 will be video-based. This is a figure that continues to grow as mobile usage skyrockets and customers are looking for…
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4 Ways to really engage your customers on social media
It isn’t too tough to get your fans to like and share your posts on social platforms, but it is trickier to get them to leave comments. Many businesses really…
Read More10 Reasons why branding is even more important for start-ups
True branding can be a bewildering challenge for many managers: either they don’t completely understand the strategic benefits of authentic branding, and/or they assume that branding simply consists of a…
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What brands and consumers get from long vs. short form content
My long-overdue sequel seeks to address the complexity of content as a searchable, educational, and/or motivational tool for branding when strategy calls for a marketing “pull.” But first, let’s establish…
Read MoreThe challenge of authenticity
How to write content that is both outside-In and authentic to your brand In my last post I promised several follow-up posts delving deeper into the three insights. I still want…
Read MorePromotional products: making them effective branding tools for your business
Promotional products have really stood the test of time in the marketing world. You know them: they are those branded gifts that have your company’s name and or logo on…
Read MoreBenefits of promotional products advertising campaigns
Have you used promotional products for advertising and branding for your company? If you have not run a campaign using branded products, then you might be interested to know that…
Read MoreWhy the Trump brand is in trouble
Donald Trump’s candidacy seems to be top-of-mind for everyone these days. His outrageous proclamations have definitely hit a sweet spot with many Republican voters, while the rest of the world…
Read MoreContent Marketing: content strategy beyond marketing and sales support
As we’ve said many times before, likes, follows, and shares are all very nice, but they don’t pay the rent – and they aren’t likely to impress most C-level executives….
Read MoreThe “Name Game” challenge: creating that ideal brand name
Branding is more than finding a new name or image. It is about developing a compelling promise and making the right impression, one that will resonate and stand out. It…
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