Capitalizing on the current marketing trends will help you as you make your final preparations to your holiday marketing strategy. You likely already have your holiday marketing plan in place,…
Read MoreBrand
How Trump the candidate is hurting Trump the brand
You might have heard this one, but: What’s the difference between the Samsung Note 7 and Donald Trump? Answer: “One spontaneously overheats, bursts into flames, and disappoints fans. The other…
Read More
Micro-influencer marketing is the new long tail
I have been doing long-tail blogger outreach since 2006. Ten years later, I am still at it in earnest. Even more, I play so far down the long tail of…
Read More
Selling is to hunting like marketing is to trapping
Always remember: don’t forget to keep on selling. Put that coffee down, coffee’s for closers only. Are you a brilliant genius when it comes to search engine optimization? Are you a…
Read MoreBiznology’s best info on influencer marketing
I am going to take advantage of the fact that every one of my favorite TV shows are on holiday to indulge in a “best of” Biznology blog post myself….
Read More
Janet Thaeler & Maryanne Conlin on Influencer Marketing
Yesterday I had a lovely chat with two fellow influencer marketers, Maryanne Conlin and Janet Thaeler. Both conversations were quite different but both really reassured me that my practice at Gerr.is and…
Read More
Influencer marketing should not be about collecting influencers
Before I start, please attend my free webinar on March 22, Do-It-Yourself Influencer Marketing. [Update: Video is here.] The worst thing about the internet has been the commodification of friendship. Even before…
Read More
Top online marketers on Twitter
We all love lists so I thought I would collect the top online marketers on Twitter. I’ve included individuals, agencies, firms, brands, tools, and companies. Why discriminate. I also organized…
Read MoreAutomotive: an industry ready for advocacy and experience innovation
Recently, my study and practice of Content Marketing has caused me to reexamine my years in automobile retail marketing and OEM branding offline. While I maintain some contact with the…
Read More
The best automagical Twitter following tools for your business
Over the last few weeks, I have been sharing my tools and processes with you. If you haven’t read them yet, be sure to check out Social media content discovery and…
Read More
