A boost in sales, improved brand awareness, increased revenue, a bump in the bottom line, call it what you will, all companies big and small want to grow. While there…
Read Morebrand reputation
The Growing Risks to Brand Reputation Could become a Game-Changer
Every time you see the news there is another story of a person’s or company’s reputation at risk–or worse. The growing risk from a tarnished reputation undermining the value of…
Read MoreOn the horrors of brandsplaining
It’s the time of year when my family decorates the house with a lot of orange and black. I’m just into it for the candy, myself, but I play along,…
Read MoreSteal this online reputation management process
Steal This Book, written by Abbie Hoffman in the 70s, mainly focused on ways to fight the government. Steal this Online Reputation Management process has the same goal but is mainly…
Read MoreWill growing income disparity force CEOs to re-brand?
It is an event that has been dreaded by corporate executives for years. The pay ratio disclosure rule in the Dodd-Frank law is now being fully implemented, effective May, 2018….
Read MoreAn apology is not enough to be forgiven
Step one after your reputation is publicly eviscerated: retain a lawyer, a crisis manager, a PR shop, and an online reputation management agency like mine, Gerris Corp. Step two: turn…
Read MoreRemove regrettable online tattoos with reputation management
The way you feel now about all those photos of you at the beach, in your suit, body-proud, tanned and drinking — liberation and joy — may end up making you…
Read MoreHow CSR and social activism are defining brands today
Brand marketing has evolved from product-centric to consumer-centric to values-centric today. CSR (corporate social responsibility) has become an essential ingredient in the marketing strategy and an integral part of the…
Read MoreReputation management is not about dressing up mistakes
If you want to fix your online reputation, writing big checks to an online reputation agency isn’t enough over the long haul — you’ll also really need to get your…
Read MoreShould brands take a public stand on social or political issues?
The year 2017 is just half over, and it is already proving to be amazingly transformative with the number and nature of emotional changes in our culture and political world….
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