88% of companies report they are undergoing digital transformation (source: Altimeter Group) 85% of enterprise decision-makers say they have a time frame of two years to make significant inroads into…
Read MoreBrand Experience
What brands and consumers get from long vs. short form content
My long-overdue sequel seeks to address the complexity of content as a searchable, educational, and/or motivational tool for branding when strategy calls for a marketing “pull.” But first, let’s establish…
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SOCi allows me to load up on topical social content and then let go
For the last three months I have run three bandit social media profiles for my local kickboxing gym because the owners are not interested in maintaining profiles for each of…
Read MoreDoes advertising or engagement build stronger brand equity among Millennials?
The concept of brand equity (i.e. the perceived value a brand) firmly arrived in the 1980’s when consumer goods’ companies reacted to a surge of cutthroat discounting with a new…
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Employee engagement impacts brand experience
How can companies anticipate the impact of employee satisfaction – before it hurts, and before it detracts from a brand’s experience? An “inside-out” approach: Employee engagement as a predictor of…
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