Brands are acknowledging and taking positions on social issues in ways they never would have a few years ago. At the same time, many brands have empowered their employees to raise…
Read Morebrand advocacy
Emotional branding vs. quantitative measurement. Or how fear, happiness, sadness, anger, anticipation and surprise beat “Buy Now” every time
Working on a CM project recently, I had the privilege of collaborating with one of the industry’s thought leaders. While laying down the basic building blocks of our strategy, something…
Read More
There’s nothing in the middle of the road but yellow stripes and dead armadillos
Will taking a side and taking a stand benefit your business and brand or will it destroy you? Of course it depends on your client base. Do you make artisanal…
Read More
Brand advocacy as a marketing strategy
Part 1: Observations I wanted to share some thoughts on a market trend that, while not new, is very much coming into its own in terms of capabilities and relevancy….
Read More
