brand advocacy Archives

Emotional branding vs. quantitative measurement. Or how fear, happiness, sadness, anger, anticipation and surprise beat “Buy Now” every time

March 30, 2017 —by Bill Conticchio 834 0

Working on a CM project recently, I had the privilege of collaborating with one of the industry’s thought leaders. While laying down the basic building blocks of our strategy, something…

Reputation Management

There’s nothing in the middle of the road but yellow stripes and dead armadillos

February 7, 2017 —by Chris Abraham 1172 0

Will taking a side and taking a stand benefit your business and brand or will it destroy you? Of course it depends on your client base. Do you make artisanal…

Public Relations

Brand advocacy as a marketing strategy

September 23, 2015 —by Bill Conticchio 458 0

Part 1: Observations I wanted to share some thoughts on a market trend that, while not new, is very much coming into its own in terms of capabilities and relevancy….